Design is more than just surface. This idea is at the core of my work. Design should reflect, question, and delve deep into the essence of a brand or project. It is important to me that design is not only aesthetically appealing but also provides a deeper relevance to the individual target audience – sometimes playful, sometimes serious, sometimes artistic, sometimes minimalistic.

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My greatest passion lies in crafting brand identities. The experience as an interior designer adds an additional dimension to my work in this area.

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I grew up in Bern and now live in Zurich, where my studio is located. After completing my training as an interior designer at teo jakob AG and gaining several years of professional experience in this field, I studied visual design at the F+F School for Art and Design in Zurich. This was followed by an internship at Simone Züger Design Studio and several years at Passaport AG in the field of editorial design before my last position as Art Director at ellexx universe AG. In addition to running my own studio, I continue to work at the Simone Züger Design Studio.